December 29, 2011 Leave a comment
Fascinating study from Rich Relevance here. The vast majority of non-desktop purchases happened on an iOS device this holiday season – 92% of them in fact.
The emerging trend is clear: consumers are getting used to shopping on iPads. From reading our blog, you know about ProSel, our solution for sales reps. With all the tablets (24 million in the US) out there, it makes sense that retail customers are already used to shopping on their tablets for their personal lives.
Several of our clients have inquired about using the iPad for their customer environment: chefs ordering food, grocery clerks stocking shelves, hardware stores ordering new supplies. We can configure the app so your customers see only what they’re supposed to see, can browse your whole catalog and can receive multimedia that you send them: ads, tips, safety information.
The day will soon come when it’s as easy to work as it is to do your holiday shopping, and we’re working hard to make it happen.