Nestle Launches Real-Life ‘Golden Ticket’ Contest Using GPS Embedded In Candy

Tell Grandpa Joe to find his slippers – Nestle has embedded GPS chips in some of their candy bars for a contest.  They promise to track you down if you’re a lucky winner.  The prize is a check for 10,000 British pounds.  For our American readers, we’re sorry but the contest is only running in the United Kingdom.  We’ll see if the real-world results are the same as the book and movies.  Are you a c-store distributor, candy broker or manufacturer?  Check this out after the jump.

We work with the c-store industry a lot, and all we can say is that this Nestle contest looks like the biggest pre-book order ever.  Our solutions help distributors handle pre-books at the item and store levels.  Prevent over-allocation and over-ordering, plus several other features designed just for convenience and grocery distribution.   Learn more about this iPad app for the c-store industry today.  We’re the only iPad app designed specifically for the c-store industry.

Pure Imagination, in case you’d like to watch it.